Accurate campaign tracking for Meta Ads
Be ready for the cookie-less future by maximizing accurate conversion data while maintaining user privacy and data compliance.
Meta Conversions API
Leverage Meta Ads optimization by improving the quality of
Conversion Data shared via server-to-server connection
Maximize ROAS
Get Improved EMQ scores
Compliant Tracking
GDPR and CCPA compliant
Fully Secure
Irreversible encryption
Datahash as a Solution
Get events in real-time so that you can leverage first-party data in a
secure and compliant manner to improve Ad campaign performance
Seamless Setup
No-code tool with plug & play integration in just 15 minutes
Privacy Compliant
GDPR and CCPA compliant with no data stored
Cross Channel Resiliency
Measure conversions from all your channels in one place
Easy Implementation
With an efficient no-code setup, choose the integration you need and setup within 15 minutes!
Integrations
Web Conversions API
- Collection of user event data from your website to Meta.
- Continued Optimization of event data without the need for
browser IDs
Pre-requisite access :
Domain manager access, Tag manager access, Meta Buisness Manager
Steps to Implement
Map NS records in website hosting domain so that the subdomain created can point to Datahash server.
You can select the encrypted first-party data points you want to send to Meta (the more data points, means better quality).
Replace your current base pixel code with the new dhPixel code for first-party data collection from the form fields, accompanied by deduplication checks.
Select Meta CAPI in destinations and just enter your Meta pixel ID and Access Token click finish.
Conversion Leads Optimisation
- Complete your feedback loop of lead ads from Meta to CRM
- Target your leads from CRM to Meta Ad platforms
Pre-requisite access :
Domain Manager, Admin access to the CRM account, Meta Business manager
Steps to Implement
Select your data source like Salesforce, Hubspot or any other CRM and select leads as the data entity type.
Login into the platform through the single sign on process and select the required columns namely primary event column and last modified date column.
Map the lead events in your CRM with Datahash events.
Offline Conversions API
- Collection of user event data from offline sources to Meta
- Track offline conversion data with multiple Ad ecosystems
- Increase realization on Ad spends with accurate first-party tracking
Pre-requisite access :
Domain Manager, IT Team – Data export process from CRM/Offline Data warehouses to any file server location, Meta Business Manager
Steps to Implement
Select a Data Source like AWS S3, GCP or File FTP and select Events as the data type.
Set-up the file server and save the access credentials to validate the connection with Taghash.
Define a name and download your CSV file and share access credentials for the data source and validate.
Select Meta Offline CAPI in Destinations and enter the Pixel ID to export the offline events data in the given CSV format which will automatically sync it with Meta.
Custom Audience
- Draw up custom lists and conduct effective targeting of user event data on Meta
- Build real time segments that allow effective Ad targeting
- Target rich customer data via audience sync
Pre-requisite access :
Domain Manager, IT Team – Export encrypted Audience Segments data from CRM/Offline Data warehouses to any FTP location in the specific format, Meta Business Manager
Steps to Implement
Select a Data Source like AWS S3, GCP or File FTP. Set-up server to publish files in required format.
Set-up the file server and save the access credentials to validate the connection with Taghash.
Select Meta Custom Audience in Destinations and enter the Pixel ID to complete the set-up.
Measure CAPI connection with EMQ Scores
After setup of your Meta CAPI, to check if the integration is successful, you can check the EMQ scores located in the Meta Events Manager.
The "EMQ" or “Event Match Quality” score indicates whether the user information event fired from source is matching to a Meta account.
Monitor your data quality with EMQ ratings to get "Good" or "Great" scores with Datahash which can improve ads performance enabling higher EMQ scores.
Client Success Stories
