Introduction

This comprehensive resource is designed to assist marketers in integrating and utilizing the TikTok Events API effectively using Datahash.

Overview

The TikTok Events API offers marketers the ability to effortlessly incorporate TikTok’s advanced event tracking features into their applications. This facilitates the acquisition of essential user engagement data and insights while upholding privacy standards through compliant first-party data integration. This approach not only optimizes and safeguards ROAS but also ensures enhanced privacy-first strategies, resulting in improved outcomes for advertisers.

The TikTok Events API destination is a server-to-server integration that allows advertisers to track  website events and push them to TikTok using Datahash fast no-code implementation.

This affords advertisers the opportunity to leverage event data for a spectrum of purposes, including fuelling facilitating tailored targeting, refining campaign optimization etc, eventually leading to optimising the Ad-spend (ROAS). The outcome of these endeavours is observable within TikTok’s Events Manager, where advertisers gain insights into their event data.

The guide includes the following two main parts:

• Part 1: Account and billing  setup on Datahash platform
  • Step 1: Se-up Account on Datahash
  • Step 2: Set-up billing and select plan
• Part 2: TikTok Events API Setup
  • Step 1: Set-up Sub Domain and implement DNS mappings (pre-requisite for Web data source)
  • Step 2: Set-up your website as a data source for Web events
  • Step 3: Setup TikTok Events API to capture as a data destination for Web events

Prerequisites:

• TikTok business account
• TikTok Ad account
  • TikTok Pixel
  • TikTok Access Token
• Access to Domain Manager
• Access to GTM Account

Proceed to Set-up Website source for online events