Accurate campaign tracking for TikTok Ads

Deliver value in an evolving world of marketing optimization, data analytics, personalisation and user privacy.

TitTok Events API

Robust and comprehensive server-to-server first-party data solutions
to maximise ROAS on TikTok Ads

Future-Proof

Safeguard against cookie-loss, Ad-blockers, connectivity loss

Comprehensive

Unlock the offline impact of online ads by tracking deep-funnel data

Compliant Tracking

Compliant with GDPR and CCPA data usage regulations

Datahash as a Solution

Optimize your marketing efficiency with first-party data delivered to you in a quick and compliant way

Easy Setup

No code, self serve setup with minimal IT dependence

Data Security

Irreversible SHA256 encryption and No data stored

Delivering Value for Volume

Capability to auto-scale without the need for a manual upgrade

Easy Implementation

With an efficient no-code setup, choose the integration you need and setup within 15 minutes!

Integrations​

Web Events API

  • Collection of user event data from your website to TikTok.
  • Continued Optimization of event data without the need for
    browser IDs.

Pre-requisite access :
Domain manager access, Tag manager access, TikTok ads manager

Steps to Implement

Select the encrypted first-party data points to be sent from Website to TikTok (choose more data points for better match quality)

‌Replace your current base pixel code with the new dhPixel code for first-party data collection from the form fields

‌Select TikTok Events API in destinations and just enter your TikTok pixel ID and click finish

App Events API

  • ‌Collection of user event data from your website to TikTok
  • ‌Deeper attribution of app events (MMP)

Pre-requisite access :
‌Domain Manager, App Development Team (2-4 hours) – Implement Firebase/GTM or Datahash SDK to pass encrypted first-party data events from your App to TikTok compliantly, TitTok Ads Manager

Steps to Implement

Install Firebase SDK or Datahash SDK in the mobile. Implement functions to send required event data (Reach out to capi@datahash.com for help in this step)

Set-up event tags in Google Tag Manager for the app to push data to server (Required only for Firebase SDK option, Datahash SDK can send data directly without GTM). Contact capi@datahash.com for assistance.

‌Select TikTok App conversion API and set-up the connector by providing the TikTok pixel ID.

Offline Events API

  • ‌Collection of user event data from offline sources to TikTok
  • ‌Track offline conversion data with multiple Ad ecosystems
  • ‌Increase realization on Ad spends with accurate first-party tracking

Pre-requisite access :
‌Domain Manager, IT Team –  Data export process from CRM/Offline Data warehouses to any file server location, TikTok Ads Manager

Steps to Implement

‌Select a Data Source like AWS S3, GCP or File FTP. Select Audience as the data type. Set-up server to publish files in required format. 

 Set-up the file server and save the access credentials to validate the connection with Taghash

Select TikTok Offline Events API in Destinations and enter the Pixel ID to complete the set-up

Custom Audience

  • ‌Draw up custom lists and conduct effective targeting of user event data on TikTok
  • ‌Build real time segments that allow effective Ad targeting
  • ‌Target rich customer data via audience sync

Pre-requisite access :
‌Domain Manager, IT Team –  Data export process from CRM/Offline Data warehouses to any file server location, TikTok Ads Manager

Steps to Implement

‌Select a Data Source like AWS S3, GCP or File FTP. Set-up server to publish files in required format

Set-up the file server and save the access credentials to validate the connection with Datahash

‌Select TikTok Custom Audience in Destinations and enter the Ad Account ID. ‌Export the Audience Segments in the given CSV format and upload it to your Cloud storage. Datahash will automatically sync it with TikTok Custom Audiences‌

Let the Future of Marketing

Begin Today!