Custom Audience
Custom audiences are segmented groups of individuals based on specific criteria like demographics, behavior, or engagement. Marketers use them to deliver personalized ads and messages to these segments, increasing relevance and engagement. With custom audiences, one can target their ads to people who have engaged with your products or services, or even purchased from you in the past making it a smarter way to reach a target audience more effectively. Creating efficient custom audience groups can aid in improved campaign targeting and retargeting optimizations, thereby enhancing metrics such as Click-through Rates (CTR), conversion rates, Cost per Impression (CPI), etc.
