Snap Custom Audience

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Step 2: Set up Snap Custom Audience Data Destination

Overview
Description:

Snapchat Custom Audiences is a feature that allows advertisers to create custom target audiences for their Snapchat ads based on specific criteria. Custom Audiences can help advertisers reach a more tailored and relevant audience for their campaigns

Goal:

Measure the real-world impact of Snapchat ads on business results.Optimize ad targeting, creative, and messaging for better engagement and ROI.

Improve the effectiveness of overall marketing efforts.

Pre-Requisites:

A Snapchat Ads account

Business Manager account

Getting Started:

The process to setup the Snapchat Custom Audience is detailed below :-

Sign in on your Datahash Dashboard:

  • Go to the Datahash dashboard and locate the Destinations card. Look for Custom Audiences under Snapchat and click on it.
  • Provide the Ads Account ID of the Snapchat Business Account which you would like to integrate.
  • Once added, click on Finish. Datahash will verify the provided credentials.
  • Once verified, the set-up gets completed.

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Components:

To better understand the setup, here are some technical details about the components involved:

Where to Snapchat Ads account ID:

The process to find the Ads Account ID is detailed below:-

  • On the top left, open the navigation panel. Click on “Ad Accounts” under Business.
  • You land on the screen where all your ad accounts will be available. You can either create a new ad account or use an existing one.
  • Copy the Ad account ID.

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How to Create an Ad Account ID:

  • On the top left, open the navigation panel. Click on “Ad Accounts” under Business.
  • You land on the screen where all your ad accounts will be available
  • Input your advertiser details:
    • Select whether or not you’re an agency buying ads on behalf of an advertiser.
    • Select whether or not your ad account will run housing, credit, or employment ads.
  • Select whether or not you’re an agency buying ads on behalf of an advertiser.
    • Select whether or not your ad account will run housing, credit, or employment ads.
  • Click Account Details and fill out your ad account info:
  • Click Create Account. Your ad account will be created and you can find it in the Ad Accounts portion of Ads Manager. To begin launching ads, you’ll want to input a payment method. You can also add members to your ad account.
  • Select whether you’d like to use an existing payment or create a new one. Then click Save Payment Method. You can follow the steps outlined here to apply for a line of credit.
  • Select any members you’ve invited to your business to add to the ad account. Learn more about the roles and permissions that can be assigned here . Members added will then be able to log in to ads manager and access this ad account. When you’re done, save your members.

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