Overview:

The Datahash Conversion API Shopify App streamlines first-party data integration directly from your Shopify store, simplifying conversion tracking and ensuring compliance with GDPR and CCPA regulations. This app allows marketers to efficiently transmit data to various advertising platforms without the complexities of Google Tag Manager (GTM).

Pre-Requisites:

Before you start the integration, ensure you have the following:

1. An active Shopify store subscription.
2. Administrative access to your Shopify store.
3. A registered domain with DNS management capabilities.
4. An active Datahash account.

Implementation steps:

1. Log in to Datahash

• Go to Datahash Login.
• Enter your credentials to login.

2. Set Up Your Subdomain

• Navigate to the Website & E-commerce category under the Sources list.
• Click on the Shopify connector tile.

• Before setting up the Shopify connector, subdomain setup is mandatory. You will land on the Subdomain screen. Enter your desired subdomain (e.g., tracking.yourstore.com), which is crucial for enabling server-to-server first-party tracking.
• Datahash will generate DNS records for your subdomain. Map these records at your domain service provider.

Important:

• Ensure the subdomain is hosted under the main domain’s registry.
• Do not host the subdomain as a primary domain.

3. Install Datahash App

Datahash has created an app available on the shopify marketplace through which the integration can be completed. Click on the app link to get started. You will be redirected to the Shopify website where you are required to install the Datahash App.

• Visit the Datahash App on Shopify App Store.

• Ensure you are logged into the correct Shopify store before proceeding.
• Click Install and grant the requested permissions.

After the app is installed, you will land on the Datahash App page where the next steps required for the integration are to be done.

4. Save Subdomain in Datahash

• Once the app is installed, navigate to the Datahash App page.
• Enter the subdomain set up earlier and click Enable Tracking.

Step 4: Enable Datahash App Embed Block  

1. Access Online Store Customization
   • In your Shopify admin panel, go to your “Online Store.”

2. Customize Active Theme
   • ∙ Under the “Online Store” section, select “Themes” and click “Customize” on your active theme.

3. Enable App Embeds
   • In the left panel, select App embeds.
   • Locate Neotag and enable it.
   • Tip: Ensure the Neotag embed is saved and published.

Step 4: Enable Customer Events

• Exit the App embeds section, by clicking on Exit present on upper top section.

• Click on Settings and then go into Customer Events section and click “Add custom pixel”.

• Give an appropriate name to the pixel and click on “Add Pixel”

• Copy the code from the Shopify connector in the Datahash platform as shown below and paste it in the Shopify platform.

Click on Save and then Connect