First Party Data Powers Digital Customer Engagement
Digital Customer Engagement can be described as proactive interactions conducted by a brand via digital channels to boost engagement and build relationships through the buyer’s journey. Being in touch with the customer has never held more importance than in today’s
Value of First-Party Data Activation for ECommerce Businesses
The third-party cookie demise resulted in the loss of identifiers and identity resolution. However, businesses across the board, especially e-commerce, are self-correcting by re-directing investments from third-party data platforms to first-party initiatives. The Ability to Collect Data Within Compliance Norms The first
How First-Party Data Has a Crucial Role to Play in Digital Commerce
Digital Commerce has seen significant uptake. According to 86% of surveyed leaders – digital commerce will be the most important route to market in the next two years. Most CMOs report that they met or exceeded digital commerce revenue and
Using First-Party Data for Practical Insights
The need for first-party data is increasing as the third-party cookie demise continues to limit the ability of brands and marketers to deliver personalized experiences. According to the State of Personalization Report, 62% of customers expect personalization. The report found
Guide to Better Data Collection & Management
Define your target customers Even a novice businessperson understands the significance of determining a target audience. Your target group is built around your ideal customer profile, that being the customers your products and solutions can help the most and that
How CMOs Can Deliver Value in a Post-Third-Party Cookie Era
Those in Chief Marketing roles are often given the responsibility to lead the way to revenue growth in 2023 despite stressors like inflation, supply chain constraints, and more. In any economically stressful situation, the first aspect to be tackled in
In Focus: Marketing Trends 2023
Marketers face scrutiny over their operations as the third-party demise takes a stronger foothold in the digital ecosystem. A study by Gartner reveals five trends that will catch-on in the next few years. By the year 2025, organizations that use AI
A Study: The Changing Landscape in Advertising and Media
Consumers are concerned about how their data is being used, and advertisers often don’t know what they are buying, where, and if their spending is impactful. This degraded consumer trust and lack of transparency in the digital world has led
Driving Customer Retention and Expansion in 2023
Consumers have high expectations when it comes to the quality of their experience and the level of personalization being provided by their favorite brands. They expect companies to deliver relevant content, offers, or messaging while respecting their privacy and upholding
Data Ethics – It’s Role & Importance for Every Marketer
Data ethics refers to the principles and standards that guide the responsible and ethical collection, use, storage, and sharing of data. With third-party cookies phased out – being ethically on the right side is crucial for any modern-day marketer. Marketers must
