Top of the funnel (TOFU)
Top-of-the-funnel (TOFU) marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.TOFU helps marketers spread awareness, educate prospects, and create a buzz about a product, service, or brand. Marketers publish content at the
Tips for protecting PII in the cookieless world
“Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands” - GoogleCookie deprecation will have a significant impact on the digital advertising
Harnessing the Power of First-Party Customer Data (PII) in Marketing: A Guide to Compliant Utilization
In today's dynamic marketing landscape, where personalization and relevance are paramount, first-party customer data, commonly known as PII data, has emerged as the crown jewel. It's the treasure trove that savvy marketers use to craft campaigns that truly resonate with
Evolution of First-Party Data in modern-age performance marketing
The advancement of first-party or customer PII data in performance marketing has been marked by significant shifts driven by technological upgrades, altercations in consumer behavior, and increasing privacy concerns. Here's a timeline highlighting the key milestones in the evolution of
Personally Identifiable Information (PII)
Personal Identifiable Information (PII) in the context of performance marketing refers to any data that can uniquely identify an individual in first-party context. This includes information like names, email addresses, phone numbers, DOB, etc. and might vary geographically. For marketers,
Third – Party Cookies
In the digital realm, third-party cookies have long been the backbone of online advertising, enabling businesses to tailor ads based on users' preferences and behaviors. However, their widespread use has sparked concerns about privacy and data security. Internet users often
Understanding and Adapting to the Changes with Third-Party Cookie depreciation
In the vast expanse of the digital universe, third-party cookies have played a pivotal role in shaping our online experiences. These unassuming bits of data, stored in our browsers, have been the driving force behind the targeted advertisements that seem
Third party cookie
Third-party cookies are small pieces of data that websites store in your web browser, but they aren't created by the website you're visiting. Instead, these cookies come from other websites or services that have elements on the site you're browsing,
Google Store Sales Offline Integration and Google Ads: A Powerful Combination for Retailers, Restaurants, and Automotive OEMs/Regional Dealer Groups
In today's digital age, the success of any business hinges on its ability to harness the power of online marketing. Google Ads has long been a go-to platform for reaching potential customers actively seeking products and services. But what if
Unlocking the Power of Google Ads: Store Sales Measurement for Retailers, Restaurants, and Automotive Industry
In today's fast-paced digital landscape, businesses are constantly seeking ways to refine their advertising strategies, ensuring that every marketing dollar is well spent. For retailers, restaurants, and automotive OEMs/regional dealer groups, understanding the intricacies of store sales measurement in Google
