GDPR
"The European Union introduced the General Data Protection Regulation (GDPR) in May 2018. It establishes guidelines for businesses in collecting and managing personal data. Its primary objective is to safeguard individuals' privacy by ensuring proper consent. Furthermore, it empowers individuals
GDPR & 3rd Party Cookie Deprecation: Holistic Approach to Data Privacy
IntroductionThe conjunction of two significant events in data privacy—General Data Protection Regulation (GDPR) introduced by the European Union in May 2018 and the phasing out of third-party cookies—brought a symbolic shift in the way data is managed in today’s digital
How does Last Click Attribution work
Last click attribution tracks the last touchpoint the customer interacted with before making a purchase, whether it was an ad, blog, video or web page. This model assumes that the final touchpoint is the main driver of conversion and helps
Last Click Attribution
Last Click Attribution is a marketing strategy that gives full credit for a conversion to the final interaction a customer had before making a purchase. The final touchpoint—whether it be a social media post, an email link, or an advertisement—gets
Measure The Monetary Value of Each Customer With Customer Lifetime Value
What is the customer lifetime value? Customer Lifetime Value is a metric that predicts the total net profit a business can expect to earn from a customer throughout their entire relationship.It helps companies understand the value of each customer, guiding decisions
Customer lifetime value (CLV)
Customer lifetime value is a measure of the total income a business can expect to bring in from a typical customer for as long as that person or account remains a client.Customer lifetime value helps you understand and gauge current
Navigating the Cookieless Future: Impact on Users, Site Owners, and Marketers
The digital landscape is on the brink of a significant transformation as we bid farewell to the era of cookies, especially third-party cookies. This shift towards a "Cookieless future" is not merely a technical adjustment but a game-changer in terms
Why Are Cookies Fading Away? Understanding the Dangers of Third-Party Cookies
To comprehend why cookies, particularly third-party cookies, are on the decline, let's delve into how these cookies work.How Third-Party Cookies Operate: A Simple BreakdownUser Interaction:Imagine you're on a website (let's call it Website A).While browsing Website A, it fetches resources
Unlocking the Internet’s Future: Say Goodbye to Cookies and Hello to More Privacy and Control!
The digital advertising landscape is undergoing a profound transformation known as the "Cookieless future." This shift signifies a departure from traditional cookie usage to track user behaviour and gather data for targeted advertising. However, concerns over privacy and increasing regulations
Cookieless Future
In an evolving marketing technology space, the "cookieless future" is emerging as a fundamental transformation. The deprecation of 3rd aprty cookies and embracing a privacy-focused world in which the security of user data plays a central role. This huge shift
