Customer Data Platform (CDP)
Indeed, a Customer Data Platform (CDP) empowers businesses to construct comprehensive customer profiles, providing a deep understanding of their customer base. Acting as a centralized software solution, it collects, organizes, and oversees customer data from diverse origins such as websites,
What is a Customer Data Platform (CDP)
Certainly, a Customer Data Platform (CDP) empowers businesses to build thorough customer profiles, facilitating a profound grasp of their customer landscape. Serving as a centralized software solution, it gathers, arranges, and supervises customer data sourced from a variety of origins,
Marketing Pixel
A “Marketing Pixel” is a small piece of code that’s embedded on your website. It’s mainly used to track user behaviour and conversions. When a user visits your site, they trigger the pixel and send data back to your advertising
Importance of Marketing Pixel
Decoding the Digital World: The Role of the Marketing Pixel in SEO In the complex web of digital marketing, the marketing pixel is such a delicate yet powerful thread that it has changed the way we view user behaviour. For those
Google Enhanced Conversions
Google Ads Enhanced Conversion (GEC) is a conversion measurement tool designed to help advertisers track conversions more accurately. Google Ads Enhanced Conversion adds hashed customer data (e.g. email addresses, phone numbers, etc.) to existing conversion tags to help advertisers get
Cost per Click
Cost per click (CPC) is an important metric in the domain of digital advertising that defines how much it costed an advertiser every time a user clickedk on their ad. CPC is relevent for a specific type of paid advertising
How to optimize Cost per click for performance campaigns
CPC is also a key metric for tracking the return on investment (ROI) of digital advertising campaigns. By measuring the cost of each click and the value of each conversion, advertisers can calculate how much money they are making from
What is Cost per Click (CPC)
Ever wondered how online ads work and what it costs advertisers when you click on those catchy banners or search results? "Cost per Click," or CPC is one of the most important terms that answers the question. In simple words,
Marketers Measure Success Differently Owing to Data Privacy Updates
There could not be a better time to be an online marketer. The world of marketing is evolving at a fast pace. As per reports, 80% of marketers lead their customer experience initiatives across the business, while 94% of marketers
Navigating First Party Data – For Publishers
The new privacy legislation, the elimination of third-party cookies, and the development of tracking protection are moving publishers to reconsider data collection strategies. While first-party data collection is the most straightforward strategy that publishers can employ to keep up with
