Author: Nitigya Kuchhal

Event Match Quality indicates how effective the customer information sent from your server is at matching event instances to a Facebook account. High-quality event matching may improve ad attribution and performance.   An ‘Event’ is an action that a visitor performs

Encryption plays a crucial role in first-party data activation as it provides a secure way to transmit and store sensitive information. By using encryption, organizations can ensure authorized parties have access to their data and prevent unauthorized access or manipulation

Though first-party data has numerous benefits, there are certain myths that prevent marketers from using it. Below are a few… The deprecation of third-party cookies has left marketers with zero alternatives Marketers have relied on third-party cookies and website tags to identify

While not every publishing house may have a CMO, many make marketing-like overtures toward their audiences, and with that comes the need for data. Publishers already have a wealth of first-party data to draw from. Your audience’s onsite behavior provides

Out of all 99 articles and 173 recitals, there are some areas of the GDPR that apply specifically to online advertising and marketing companies. What Does the GDPR Say About Personal Data? In simple terms: If a piece of information, either separately

Creating a personalized customer experience is essential to improving retention rates. With the right tools and approach, you can effortlessly unite online and offline marketing efforts to create a personalized customer journey that is consistent across channels.  Personalization has a major

The new EU legislation will aim to facilitate data sharing, improve freedom of access to data and create European Data Spaces for sector-specific data. These changes will have a global impact, as anyone doing business in the EU will need

The concept of personalization – dynamically tailoring content and experiences to the wants and needs of your customers – is nothing new, and has been considered an online retail imperative for years. And yet, a recent study showed that while

As marketing strategists, we aim to understand these circumstances and synthesize them into actions that drive better outcomes for our businesses and clients. The following resolutions will improve performance and keep us ahead of the curve. Understand Predictive Customer Lifetime Value

Data is one of the most valuable assets a company can possess. Customer data fuels insights, product/service development, personalized experiences and relevant go-to-market strategies. Many companies routinely share their customers’ data with their partners, which is a key component of