88% say that first-party is more important to organizations than two years ago
Marketers today face fresh economic uncertainty, compounded by an urgency to find new ways to understand and reach their customers when privacy concerns loom. Brands require to understand what users want to see and users expect to have a personalized customer
Ad Targeting in a Cookieless Future
The phase-out of third-party cookies is here. Ad targeting and User tracking will not be easy to tap into. In a 2021 survey overseen by Boston Consulting Group, partnered with LinkedIn, concluded that 39% of marketers affirmed that data losses
What is Targeted Advertising?
Targeted advertising is a way in which marketers present consumers with Ads that reflect specific traits, interests, and behaviors. This is done by using customer data to segment audiences by factors such as demographics, shopping interests, browsing behavior, and by
What are Custom Audiences?
Custom Audiences is a powerful targeting tool you can use to laser target your Ads to show them to the right and potential customers who are likely to convert. The list comprises of those who have shown interest in business
What is Conversions API?
The dramatic unfolding of regulation on data privacy, the deprecation of third-party cookies, and Google’s plan to delay the release of Privacy Sandbox and the phase-out of third-party cookies to 2024 have left us with questions about the true value
Marketing Attribution in a Cookieless World
Attribution in marketing is the craft of understanding how marketing efforts attract and convert prospects into customers. This is a complex exercise and the best way available to do this today is through touchpoints, which are interactions with your customer.
Multi-Channel Marketing: What is it and why does it matter?
Multi-channel marketing is the process of interacting with prospects across websites, digital ads, social media, direct mail, catalogs, email, mobile, or any other channel chosen by the prospect. Marketing your products and services on a single channel isn’t enough for
Types of Attribution in marketing
In a previous article, we covered attribution and what it means in marketing. Accurate attribution however goes deeper than just cross-device and cross-channel and there are various types of attribution that every marketer must understand. Presently, we focus on four types of attributions
What is Marketing Attribution?
Attribution can be identified as one of the primary challenges in marketing today. Online marketing has become complex and marketers are consistently challenged to update their understanding of the subject. Attribution in the marketing world points to three main areas
Ways to optimize your Ad Campaign Efficiency for an improved ROAS
Campaign optimization is a strategy used by marketers to boost the effectiveness of marketing or advertising campaigns. In terms of advertising or marketing, it enables advertisers to achieve the best possible results. Campaigns can be optimized for particular objectives like
