Measuring the Offline Impact of your Snap campaigns
The omnichannel world is here to stay, and it's changing the way we shop!Today the shopping journey is increasingly beginning online & ending in store. Acc. to a recent report - 59% of total retail sales in the US are now digitally influenced.
Future of Snap’s App campaigns after iOS 14.5
In-app advertising has been a game-changer in the world of Digital Marketing. A staggering industry worth USD 314.50 billion, expected to grow by 10% annually. Things took a turn in April 2021 when Apple's iOS 14.5 update shook the foundation of this industry by mandating user consent for tracking,
Measuring the impact of Snap after 3rd Party Cookies
The world of advertising is undergoing a massive shift. Digital advertisements gave us the power to make Ads personal and assess how well they work. A big factor for a while now has been ‘third-party cookies.’ They let us follow people online, understand what they do, while showing them
Marketers Measure Success Differently Owing to Data Privacy Updates
There could not be a better time to be an online marketer. The world of marketing is evolving at a fast pace. As per reports, 80% of marketers lead their customer experience initiatives across the business, while 94% of marketers globally view the marketing function as critical to
Navigating First Party Data – For Publishers
The new privacy legislation, the elimination of third-party cookies, and the development of tracking protection are moving publishers to reconsider data collection strategies. While first-party data collection is the most straightforward strategy that publishers can employ to keep up with changes – it is crucial to understand first-party
First Party Data Powers Digital Customer Engagement
Digital Customer Engagement can be described as proactive interactions conducted by a brand via digital channels to boost engagement and build relationships through the buyer’s journey. Being in touch with the customer has never held more importance than in today’s digital age, and businesses are on the lookout
Value of First-Party Data Activation for ECommerce Businesses
The third-party cookie demise resulted in the loss of identifiers and identity resolution. However, businesses across the board, especially e-commerce, are self-correcting by re-directing investments from third-party data platforms to first-party initiatives. The Ability to Collect Data Within Compliance Norms The first dilemma for marketers is the ability to collect
How First-Party Data Has a Crucial Role to Play in Digital Commerce
Digital Commerce has seen significant uptake. According to 86% of surveyed leaders – digital commerce will be the most important route to market in the next two years. Most CMOs report that they met or exceeded digital commerce revenue and profitability targets last year, which reflects an unusually
Using First-Party Data for Practical Insights
The need for first-party data is increasing as the third-party cookie demise continues to limit the ability of brands and marketers to deliver personalized experiences. According to the State of Personalization Report, 62% of customers expect personalization. The report found that 78% of brands in Asia and Japan
Guide to Better Data Collection & Management
Define your target customers Even a novice businessperson understands the significance of determining a target audience. Your target group is built around your ideal customer profile, that being the customers your products and solutions can help the most and that make the most purchases. While designing a loyalty
