Datahash Blog

In today’s digital era, with thousands of brands reaching consumers across a million touch-points with myriad communications, consumers find comfort in a long-lasting relationship with their preferred brand and block away the overwhelming persuasions of all others. Hence, emerges the need for building a consumer relationship lifecycle.    The

Digital Marketing Maturity is a measure of how well a company has embraced digital marketing as a strategy for achieving its business objectives. It takes into account various aspects such as the company's digital capabilities, organizational structure, processes, and culture. For CMOs and their digital marketing organizations, the changes

Datahash is proud to announce that we are now ISO 27001:2013 Certified and SOC 2 Type 2 Compliant. The industry-acknowledged certification and report attest to our commitment to safeguarding customer data while prioritizing data protection and security.   The ISO/IEC 27001:2013 Certification specifies the requirements for establishing, implementing, and continually

Behavioural data reveals the specific ways in which your customer interacts with your business, it could include purchase history and social interactions. This data proves to be extremely valuable to organizations that are looking to create a deep and more targeted experience for customers.   Access to this kind

Descriptive data refers to the data that describes or summarizes the characteristics and behavior of a group of customers. This data can be used to gain insight into preferences, habits, and the needs of a company’s customer base, and can help inform marketing and business strategies. This data can

Growing concerns over user privacy have inspired global regulations that govern how businesses capture and share customer data. The GDPR and CCPA are the most well-known. Among other requirements, these data privacy regulations obligate businesses to collect user consent for data gathering, storage, and use.   The way organizations must

A solid data foundation built on first-party data includes a variety of customer data types. Having access to this kind of data gives marketers a true sense of the customers with whom they can build personalized experiences, improve operations, increase customer retention, reduce costs, and increase revenue.

Understanding the Impact of Third-Party Cookie LossThird-party cookies are web cookies that are placed on a website by the owner (third-party) to track and collect a user’s purchasing behavior. They are also referred to as tracking cookies, tracking codes, and tracking pixels, and are mainly used for cross-site

Switching your marketing and CX strategy to a first-party data strategy isn’t swapping out one set of data for another. It’s complementing this existing approach with richer and more strategically-aligned data that maps to your organization’s revenue goals. Building a first-party data strategy (which we’ll cover next) requires

Data privacy today is about… ● Protecting consumers through laws and regulations. A growing list of policy initiatives — GDPR, CPRA, and many more — protect peoples’ data from exploitation and preserve the right to privacy online. Concerns range from mass commercial surveillance, to algorithmic decisioning, to law enforcement