The Legal Perspective: Data Security Predictions for 2023
Data privacy is a leading concern for businesses today, and with privacy laws expanding, regulatory compliance is set to make the situation complex for marketers. The legal team at 'Morrison Foerster - Privacy + Data Security,' provided consolidated feedback while forecasting trends for data privacy in 2023. An excerpt from
What Marketers Need To Prepare For In 2023?
The phase-out of third-party cookies has deep implications on tracking and targeting in marketing. It requires a proactive shift in the way marketers approach Ad targeting. This also requires a revision in the tools and techniques used by marketers to deliver targeted content to consumers. A good first step
Use First-Party Data to Improve ROAS
The ability to understand customers has always been paramount to running successful marketing campaigns. Personal Identifying Information (PII) data is any kind of data that can be used to identify someone – this could be in the form of their name, address, and contact information. Brands may already
88% say that first-party is more important to organizations than two years ago
Marketers today face fresh economic uncertainty, compounded by an urgency to find new ways to understand and reach their customers when privacy concerns loom. Brands require to understand what users want to see and users expect to have a personalized customer experience (CX). Meeting the soaring demands of consumers
Ad Targeting in a Cookieless Future
The phase-out of third-party cookies is here. Ad targeting and User tracking will not be easy to tap into. In a 2021 survey overseen by Boston Consulting Group, partnered with LinkedIn, concluded that 39% of marketers affirmed that data losses have already begun affecting their marketing performance, and
What is Targeted Advertising?
Targeted advertising is a way in which marketers present consumers with Ads that reflect specific traits, interests, and behaviors. This is done by using customer data to segment audiences by factors such as demographics, shopping interests, browsing behavior, and by creating unique advertisements tailored to each audience segment. Targeting
What are Custom Audiences?
Custom Audiences is a powerful targeting tool you can use to laser target your Ads to show them to the right and potential customers who are likely to convert. The list comprises of those who have shown interest in business – from your CRM, visitors to your website,
What is Conversions API?
The dramatic unfolding of regulation on data privacy, the deprecation of third-party cookies, and Google’s plan to delay the release of Privacy Sandbox and the phase-out of third-party cookies to 2024 have left us with questions about the true value add of First Party Data and Conversions API
Marketing Attribution in a Cookieless World
Attribution in marketing is the craft of understanding how marketing efforts attract and convert prospects into customers. This is a complex exercise and the best way available to do this today is through touchpoints, which are interactions with your customer. Data has been crucial to gaining user insight.
Multi-Channel Marketing: What is it and why does it matter?
Multi-channel marketing is the process of interacting with prospects across websites, digital ads, social media, direct mail, catalogs, email, mobile, or any other channel chosen by the prospect. Marketing your products and services on a single channel isn’t enough for today’s consumers. Your prospects want to have the
