Prepping for the ‘Cookie Crumble’
Tracking of user behavior has been a well-accepted method of data collection that has enabled marketers to run successful Ad campaigns and strategies. The access to analytical data on the number of users visiting your page, where they click, what they're liking and what's selling can be a
Third-party cookies Vs First Party Data – What’s the Difference?
Cookies are pieces of information stored by websites on your computer. They contain bits of information, for instance, your log-in details, what you’ve liked or added to the cart, and your activity on a page. Cookies can perform a bunch of activities, but for the most part, they
Data and Privacy – what does it mean to the modern marketer?
When the internet was non-existent - advertisers and marketers would commonly use other mediums, such as print, television, and outdoor media to showcase their ads to users. Fast forward and today marketers can now access data and analytics relating to user behaviour and insights with a simple click of
