Ways to increase TikTok conversions through eAPI
With the growing popularity of TikTok and thanks to tons of viral videos that are “born” on TikTok every day, this platform has quickly become a place to be for marketers! But with Apple’s recent privacy updates, iOS tracking restrictions
Boost Your Marketing with the TikTok Events API: A Comprehensive Guide
In today's competitive digital marketing landscape, it's essential to stay ahead of the curve. TikTok, the popular short-form video platform, is a formidable player with a vast and engaged user base. This presents a golden opportunity for marketers. To amplify
Unlocking TikTok’s Events API: A Marketer’s Gateway to Enhanced Engagement
TikTok has emerged as a powerhouse in the world of digital marketing, with its short-form video content capturing the attention of users of all ages. To capitalize on this trend, marketers need access to tools that allow them to integrate
Tiktok Events API
TikTok Events API supports advertisers and businesses to create a secure and reliable connection with marketing data sources (such as servers, websites, apps, or CRMs) and the TikTok platform. Through this API advertisers are able to transfer data related to
The Evolution of Third Party Cookies
The transformation of third-party cookies can be dissected into three distinct phases:Early Days: In the late 1990s, third-party cookies emerged as a tool to enhance user experiences. They allowed websites to remember user preferences and deliver more personalized content. Rise
Business Use Cases on how Custom Audiences can improve performance marketing
Case Study 1: E-Commerce ExpansionChallenge: An MNC specializing in e-commerce aimed to expand its reach into international markets. They needed to identify potential customers who had previously interacted with their brand but had not made a purchase.Solution - Custom Audience:
How can you use custom audiences to grow your business
Custom Audiences are a smart weapon for targeted advertising success. These curated groups comprise people who already know the brand, boosting Click-Through Rates (CTR) and saving ad costs. It allows one to measure campaign impact with precision, thus maximizing Return
Custom Audience
Custom audiences are segmented groups of individuals based on specific criteria like demographics, behavior, or engagement. Marketers use them to deliver personalized ads and messages to these segments, increasing relevance and engagement. With custom audiences, one can target their ads
All about generating leads to find ideal customers
1) As it’s name suggests- it the primary stage of the customer journey. This is a crucial concept in marketing & sales, representing the initial stage of the customer journey. This is where businesses first make contact with their potential
Top of the funnel (TOFU)
Top-of-the-funnel (TOFU) marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.TOFU helps marketers spread awareness, educate prospects, and create a buzz about a product, service, or brand. Marketers publish content at the
