Glossary Blog

In the digital realm, third-party cookies have long been the backbone of online advertising, enabling businesses to tailor ads based on users' preferences and behaviors. However, their widespread use has sparked concerns about privacy and data security. Internet users often

In the vast expanse of the digital universe, third-party cookies have played a pivotal role in shaping our online experiences. These unassuming bits of data, stored in our browsers, have been the driving force behind the targeted advertisements that seem

In today's digital age, the success of any business hinges on its ability to harness the power of online marketing. Google Ads has long been a go-to platform for reaching potential customers actively seeking products and services. But what if

In today's fast-paced digital landscape, businesses are constantly seeking ways to refine their advertising strategies, ensuring that every marketing dollar is well spent. For retailers, restaurants, and automotive OEMs/regional dealer groups, understanding the intricacies of store sales measurement in Google

In today's digital age, online advertising has become an integral part of any business's marketing strategy. With platforms like Google Ads allowing advertisers to reach a vast online audience, it's essential to understand how these online efforts impact offline sales.

Your guide in today’s web connected world, protecting personal information is a topmost priority. Online purchases,  social media posts, health records at all places personal data is collected and shared on a daily basis. Going through the basics of data

Click-through attribution is a digital marketing methodology used to track and analyze user interactions across marketing channels and attribute credit to specific touchpoints along the customer journey. It provides insights into how various touchpoints contribute to conversions, enabling marketers to

Click-Through Attribution is one of the Key Performance Indicators (KPI), to measure the marketing efforts, that links user actions, specifically clicking on an ad, to subsequent conversions or desired outcomes on a website. It enables marketers to evaluate the effectiveness

Implement a Data Layer:Before diving into server-side (ss) or browser tracking, it's essential to have a well-structured data layer in place. This ensures that your triggers, variables, and tags will function correctly even if there are changes to page URLs,

Facebook Event Match Quality is determined by Facebook's algorithm, which assesses the accuracy and relevance of events and conversions reported by businesses. It focuses on how well the events reported through the Facebook Conversion API (CAPI) or Facebook Pixel align