Glossary Blog

Data Consent: Preserving Privacy and Building TrustIn an era where personal information has become a valuable commodity, data consent has emerged as a legally and morally binding agreement that safeguards individuals' rights to privacy. This agreement allows organizations to collect,

Data Consent: Upholding Individuals' Rights and Preserving TrustIn the era of digitalization and technological advancements, the protection of personal data has become a paramount concern. As individuals become more aware of how their personal information is utilised, the concept of

In an era where personal information has become a valuable currency, the concept of data consent has risen to the forefront of discussions surrounding privacy, ethics, and technology. But why is data consent such a crucial aspect of our increasingly

Let's discuss about the common challenges faced and solution to be followed while scoring leads for your business , Inaccurate or Outdated Data: Outdated  or inaccurate data collected while  sourcing  a lead and this can be sorted out by timely upgradation of

The process in finding a viable consumer and  seek attention of consumer to onboard , this can done in two ways 1)implicit Is nothing but recording data of your site visitors  in the form of cookies   2) Explicit  this

IntroductionThe conjunction of two significant events in data privacy—General Data Protection Regulation (GDPR) introduced by the European Union in May 2018 and the phasing out of third-party cookies—brought a symbolic shift in the way data is managed in today’s digital

Last click attribution tracks the last touchpoint the customer interacted with before making a purchase, whether it was an ad, blog, video or web page. This model assumes that the final touchpoint is the main driver of conversion and helps

What is the customer lifetime value? Customer Lifetime Value is a metric that predicts the total net profit a business can expect to earn from a customer throughout their entire relationship.It helps companies understand the value of each customer, guiding decisions

The digital landscape is on the brink of a significant transformation as we bid farewell to the era of cookies, especially third-party cookies. This shift towards a "Cookieless future" is not merely a technical adjustment but a game-changer in terms

To comprehend why cookies, particularly third-party cookies, are on the decline, let's delve into how these cookies work.How Third-Party Cookies Operate: A Simple BreakdownUser Interaction:Imagine you're on a website (let's call it Website A).While browsing Website A, it fetches resources