Glossary Blog

The digital advertising landscape is undergoing a profound transformation known as the "Cookieless future." This shift signifies a departure from traditional cookie usage to track user behaviour and gather data for targeted advertising. However, concerns over privacy and increasing regulations

Conversion Rate Optimization (CRO) is like refining the path for your website visitors to make it easier for them to take the actions you want. Imagine your website as a store—CRO rearranges the aisles, makes the signs clearer, and ensures the

The California Consumer Privacy Act (CCPA) is important for several key reasons:Enhancing Consumer Privacy Rights: CCPA affords Californians with more potent privacy rights and extra manipulation over their private facts. It empowers individuals to know what facts are being gathered

The California Consumer Privacy Act (CCPA) is a landmark statistics privacy law that changed into enacted in California, USA. This sweeping law was delivered to address growing concerns about the collection, use, and dissemination of personal information through groups and

Google Custom Audiences is a Google Ads feature that allows advertisers to create specific audiences specific to their campaigns. These custom audiences are created based on user interactions and behavior, allowing businesses to serve ads to users who are most

In the evolution of technology, server-side monitoring has become a major player in data analysis. Unlike client-side monitoring, which processes data on the user's device, monitoring that occurs on the server side brings many advantages and solves some problems with

Designing a Hybrid Deployment ArchitectureHybrid deployments employ a blend of client-side and server-side tracking tailored to the unique requirements of an organization. Typically, this approach allows you to harness the advantages of both methods while capturing a more comprehensive dataset.

In the realm of data collection, staying ahead of the curve is imperative for organizations. As of July 1, 2023, Google will discontinue its support for Universal Analytics, unless you are a GA360 user who benefits from a one-year extension.

Google Analytics 4 (GA4) is an advanced web analytics platform by Google designed for businesses to understand and optimize their online presence.It represents a significant evolution from its predecessor, Universal Analytics, and is designed to provide more comprehensive and user-centric

Before we dive into the implementation process, let's take a brief look at what a Conversion API is and why it is so important for e-commerce. Conversion APIs are server-side tools that allow conversion data to be transmitted directly and