Glossary

Google Store Sales is a feature by teach giant google by which you link your Google Ads account to your Google Store sales. This is a good way to analyze how offline sales are getting impacted by your Google Ads

Google Tag Manager helps to add and manage tags on a website without having to modify the source code. It works tag-by-tag, so tags are brief chunks of code that track user activity on your website or send information to

Data security is similar to maintaining a secret. Avoiding the misuse of personal information, such as your name, address, or online activities is it's major concern. As you wouldn't want complete strangers to know everything about you, in same way

Ad Retargeting is a smart online marketing technique where, after a user visits a website without committing to making a purchase, ads for that website appear on other websites that the user visits. This is known as a “retarget” or

First-party data is the data collected directly by a business from its customers. Purchases, preferences, and patterns of usage leave a digital imprint on a brand. First-party data is comparable to a neighborhood bookshop keeping track of the genres and

Click-Through Attribution is one of the Key Performing Indicator (KPI) to measure the marketing efforts that links user actions, specifically clicking on an ad, to subsequent conversions or desired outcomes on a website. It enables marketers to evaluate the effectiveness