Glossary

Meta was formerly known as Facebook, Inc., and includes platforms like Facebook, Instagram, WhatsApp, and Oculus. These platforms offer various advertising solutions, including lead generation ads. Lead generation ads are used by businesses to collect information from potential customers who

Indeed, a Customer Data Platform (CDP) empowers businesses to construct comprehensive customer profiles, providing a deep understanding of their customer base. Acting as a centralized software solution, it collects, organizes, and oversees customer data from diverse origins such as websites,