Challenges faced while Lead Scoring
Let’s discuss about the common challenges faced and solution to be followed while scoring leads for your business ,
Inaccurate or Outdated Data:
Outdated or inaccurate data collected while sourcing a lead and this can be sorted out by timely upgradation of your lead databases .
Overemphasis on Demographics:
Placing over importance on a lead over look a leads actual interest this can be overcome by balance the importance and interest of the lead
Difficulty in Assigning Points:
deciding appropriate point values for various lead criteria can be challenging this can be overcome by defining score values and educating the team on scoring procedure
Lack of Alignment with Sales:
The coordination between marketing and sales team would be challenging , this can be overcome by frequent team engagement activities .
Failure to Adapt:
Evolution of scoring models is obsolete over time , this can be overcome by regular updation of scoring models .
Single-Touch Bias:
Scoring based only on the first touchpoint might not consider the lead’s entire engagement journey. And to overcome this multi-touchpoint model implementation can be handy .
Lack of Feedback Loop:
Evaluation on effectiveness of lead score in the absence of sales team feedback will be challenging , to overcome this regularly seek feedback from the sales team regarding lead quality and conversion rates,
and continuously fine-tuning your lead scoring process will help ensure that it remains an effective tool for prioritizing leads and ultimately driving successful conversions
