Cookieless Future
In an evolving marketing technology space, the “cookieless future” is emerging as a fundamental transformation. The deprecation of 3rd aprty cookies and embracing a privacy-focused world in which the security of user data plays a central role. This huge shift is forcing marketers to redefine strategies by relying on innovative solutions like contextual targeting and first-party data. As cookies disappear, brands must move to more ethically approved strategies to ensure a personalized experience without compromising privacy.
