Description:
Meta Offline Conversions API is a tool that enables businesses to track and measure the impact of their Meta ads on offline sales and other business outcomes. It allows businesses to connect their online ad campaigns on Meta to in-store purchases, phone orders, or other offline conversions, by syncing their customer data with Meta’s ad platform.
Goals:
Meta Offline Conversions API helps improve returns on Ad spends (ROAS) through the following capabilities:
- Reduce your cost per action as a result of improved connectivity.
- Optimise ads for actions that happen later in the customer’s journey.
- Improve measurement.
- Reduce your cost per action as a result of increased event matching.
- Increase data control.
Pre-Requisites:
- Access to Meta Business Manager to obtain Dataset/Pixel ID and Access token
- Dataset/Pixel created supporting offline events
The set up of Meta Offline Conversions API (CAPI) comprises of below 2 steps:
Step 1: Set-up Offline Events Source
Step 2: Set-up Meta Offline Conversions API (CAPI) data destination
Articles
- Step 1: Set up Offline Events Source for Meta Offline Conversions API
- Option 1: Set up Salesforce CRM data source for Offline Events
- Option 2: Set up HubSpot CRM data source for Offline Events
- Option 3: Set up Zoho CRM data source for Offline Events
- Option 4: Set up LeadSquared CRM data source for Offline Events
- Option 5: Set up Bitrix24 CRM data source for Offline Events
- Option 6: Set up Freshsales CRM data source for Offline Events
- Option 7: Set up MS Dynamics CRM data source for Offline Events
- Option 8: Set-up AWS S3 data source for Offline Events
- Option 9: Set-up File FTP data source for Offline Events
- Option 10: Set-up File GCP data source for Offline Events
- Option 11: Set-up Google Big Query data source for Offline Events
- Option 12: Set up Snowflake data source for Offline Events
- Step 2: Set up Meta Offline Conversions API (CAPI) data destination
