Description:
Signals Gateway Pixel is a tracking tool designed to be used within the Signals Gateway platform from Meta. It enables businesses to manage their first-party data efficiently, acting as a central hub for data collection and distribution. The pixel tracks user interactions on websites and sends this data to Signals Gateway for analysis and use in marketing campaigns.
Prerequisites:
- Google Tag Manager (GTM) account (if using GTM for setup).
- Browser pop-ups enabled for authentication.
- Full access to the Meta business portfolio.
The setup can be done in the following steps:
Step 1: Set up CAPI destination dataset
