Introduction
This comprehensive resource is designed to assist marketers in integrating and utilizing the TikTok Events API effectively using Datahash.
Overview
The TikTok Events API offers marketers the ability to effortlessly incorporate TikTok’s advanced event-tracking features into their applications. This facilitates the acquisition of essential user engagement data and insights while upholding privacy standards through compliant first-party data integration. This approach not only optimizes and safeguards ROAS but also ensures enhanced privacy-first strategies, resulting in improved outcomes for advertisers.
The TikTok Events API destination is a server-to-server integration that allows advertisers to track website events and push them to TikTok using Datahash’s fast no-code implementation.
This affords advertisers the opportunity to leverage event data for a spectrum of purposes, including fuelling facilitating tailored targeting, refining campaign optimization etc, eventually leading to optimizing the Ad-spend (ROAS). The outcome of these endeavors is observable within TikTok’s Events Manager, where advertisers gain insights into their event data.
The guide includes the following three main parts:
- Part 1: Account and billing setup on the Datahash platform
- Part 2: Website Data Source Setup
- Part 3: TikTok Events API for Online Events Destination Setup
Prerequisites:
- TikTok Business Account
- TikTok Ad Account
- TikTok Pixel
- TikTok Access token
- Access to domain manager and GTM Account
