Description:
TikTok for Business offers tools that allow businesses to share the events on their website with TikTok. TikTok Events API is designed to give our advertisers a more reliable connection between TikTok and advertiser marketing data (servers, website, app, or CRM) while also providing the flexibility for advertisers to customize the information they share with TikTok. Sharing these events with TikTok helps marketing teams measure ad performance on TikTok, optimize ad delivery, and create target audiences.
Goals:
- Improves ad delivery and targeting by capturing missed conversions
- Improve measurement.
- More control over what data your business shares with TikTok.
- Reduce your cost per action as a result of improved connectivity.
Prerequisites:
- Access to offline datasource e.g. FTP, AWS, or GCP file source
- Access to TikTok Ad Manager to get Pixel ID and Access token. Pixel should have offline events enabled for tracking.
The set up of TikTok Offline Events API comprises of below 2 steps:
