Description:
TikTok for Business offers tools that allow businesses to share the events on their website with TikTok. TikTok Events API is designed to give our advertisers a more reliable connection between TikTok and advertiser marketing data (servers, website, app, or CRM) while also providing the flexibility for advertisers to customize the information they share with TikTok. Sharing these events with TikTok helps marketing teams measure ad performance on TikTok, optimize ad delivery, and create target audiences.
Goals:
- Improves ad delivery and targeting by capturing missed conversions
- Improve measurement.
- More control over what data your business shares with TikTok.
- Reduce your cost per action as a result of improved connectivity.
Prerequisites:
- Access to offline datasource e.g. FTP, AWS, or GCP file source
- Access to TikTok Ad Manager to get Pixel ID and Access token. Pixel should have offline events enabled for tracking.
The set up of TikTok Offline Events API comprises of below 2 steps:
Step 1: Set-up Offline Events Source
Step 2: Set-up TikTok Offline Events API data destination
Articles
- Step 1: Set up Offline Events Source for TikTok Offline Events API
- Option 1: Set up Salesforce CRM data source for Offline Events
- Option 2: Set up HubSpot CRM data source for Offline Events
- Option 3: Set up Zoho CRM data source for Offline Events
- Option 4: Set up LeadSquared CRM data source for Offline Events
- Option 5: Set up Bitrix24 CRM data source for Offline Events
- Option 6: Set up Freshsales CRM data source for Offline Events
- Option 7: Set up MS Dynamics CRM data source for Offline Events
- Option 8: Set-up AWS S3 data source for Offline Events
- Option 9: Set-up File FTP data source for Offline Events
- Option 10: Set up File GCP data source for Offline Events
- Option 11: Set-up Google Big Query data source for Offline Events
- Option 12: Set up Snowflake data source for Offline Events
- Step 2: Set up TikTok Offline Events API data destination
