Google Enhanced Conversions
Google Ads Enhanced Conversion (GEC) is a conversion measurement tool designed to help advertisers track conversions more accurately. Google Ads Enhanced Conversion adds hashed customer data (e.g. email addresses, phone numbers, etc.) to existing conversion tags to help advertisers get the most out of conversion measurement.
Google uses Google Ads Enhanced Conversion to understand how ads drive conversions and match ads to more relevant customers. Google Ads Enhanced Conversion can also help improve the performance of your Google Ads Smart Bidding campaigns.
